Online Injury Lawyer v. IPhone Injury Lawyer
What has happened the past 10 years in the legal profession? If you are a lawyer and have been sleeping the past 10 years you have missed the boat. The days of the big yellow page personal injury lawyers in my opinion are almost gone. The way to advertise now is on the world wide web and on the cell phone. The presence of personal injury lawyers on the web is so huge that either the client or the lawyer can get lost in the thousands of injury lawyers on the web.
What has happened the last 4 years? Just when you think you are catching up with technology and get your online internet presence as a personal injury lawyer, your kid tells you the following. “Huh, the internet? Is there an app. (application) for my Android, my iPhone or iPad that talks about personal injuries or car accidents or injury lawyers?”
In California if you want to look up a personal injury lawyer’s legal record you can do it online at the California State Bar website. It will probably only be a short time until you can pull up a personal injury attorney’s profile on an app (see even my computer keeps trying to say that the word “app” is not a correct word, it is even behind. I wonder if Webster’s Dictionary has added the word “app” to the dictionary?) produced by the state bar.
As a personal injury lawyer I tried to look up different articles or applications for personal injury lawyers on the web that discuss the future of lawyers on the internet and I did not come up with anything of significance. Why not? What is the next way for a lawyer to get their name out to the world to help increase their business and yet do it within the State Bar guidelines? The technology is changing so fast that I don’t know if the State Bar can even keep up with what is going on.
So, choosing an online lawyer for the average consumer comes down to who has the best technology guy or gal working for them. Or, which lawyer knows the most about technology. Unfortunately many of the older (I guess that is a relative term) good personal injury lawyers in California might find themselves left out if they do not stay up with technology. It seems much of a lawyer or their technology person’s time is spent trying to stay up with the latest legal websites or lawyer applications for the iPhone or Droid. What ever happened to the AT&T, Pacific Bell, Yellow Book, SBC, Transwestern, Berry and many other yellow pages that you used to pick up from your doorstep every year? In my opinion they are not being used very often. Now you have superpages.com, yellowbook.com, yellowpages.com, etc. So what is a person to do when he or she is looking for a good personal injury lawyer such as Penney and Associates online? There are thousands of injury lawyers to choose from on the internet. Must every personal injury lawyer that works on a car wreck now have a full time technology person helping him or her with their internet or phone apps? One day you are in trial for a big wrongful death car accident representing a client and when you are finished with that you go back to your office and meet with your technology people and ask them to determine the next application or internet source that you need to use to help people find your personal injury attorneys or law firm among the vast amount of lawyers on the internet. And what if they spell your name wrong, such as Penny instead of Penney ? A person can get lost on the internet looking for you.
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